Regenagri

Defining and nurturing a world-leading startup brand in regenerative agriculture 

Brief

We partnered with one of the world’s leading agricultural assessment and accreditation companies to envision a brand-new identity for a startup business in the regenerative agriculture sector. We were briefed to conceive, craft and develop the startup’s brand values and clearly convey the benefits farms and agricultural organisations gain from transitioning to holistic farming techniques as well as the clear value proposition for becoming a member and starting a journey through a new membership portal.

Solution

We worked closely with the accreditation company and evolved the startup brand expression into a new identity and go-to market media and member experience, that reflected a fresh, no-nonsense approach with a careful nod to the heritage and strength of the business backing it. The modern brand image is reflected throughout, with a direct but friendly tone of voice that engenders a sense of clarity and confidence. Bright, bold visual cues and thought-provoking statements add depth to the brand’s go-to-market strategy, encouraging businesses to get on board and begin their regenerative journey and a starting point through to a new online digital hub.

Results

As businesses around the world make a more concerted effort to build sustainable futures, Regenagri serves as a trusted platform and partner to take agricultural businesses on an exciting journey into regenerative farming. Backed by its new identity and strong value proposition, the business is garnering global interest and support and signing up new members every day.